market research -- research consulting -- business intelligence -- strategic planning

Home

About
Company Profile
Resume's
Whipple
Sargent
Wilczynski
Branham
Clark
Flament
Stockberger
Pandapas

Alliances & Associations

News

Services

Basic Concepts

Free Papers
and Downloads

Contact

Links

Key Consultants

Whipple, Sargent & Associates provides control data, market research, market potential analysis and strategic services through a global consultant base. In most cases client relationships are directly with the consultant with WS&A providing a supporting role.

Sherman Whipple

Sherman Whipple is a nationally recognized research and strategic planning professional. Whipple is an often quoted source on issues of banking, technology, national market trends, and patterns of commerce in both print and broadcast media including National Public Radio's "All Things Considered", The New York Times, Wired, Barron's, The Wall Street Journal, US News & World Report, and Worth magazine.

Starting his career in 1971 with New York advertising agencies, he has extensive background in consumer demographics, home and industrial products, and financial services. Prior to forming Whipple, Sargent & Associates, Sherman learned his strategic, creative and market analysis skills in the highly competitive consumer products arena. While vice president of SMS/A Communications, Mr. Whipple created organizational market penetration strategies for the management development programs of IBM, Exxon, Union Carbide and Honeywell.

Most recently, his firm has provided strategic development services to the Federal Reserve Board of Governors, PTN Publishing, Consumer Banker's Association, TradeRights, Ltd., Cosmopulos Crowley & Daley/CKG, John Hancock Properties, Wallwork, Curry & Clark, Worthington Foods of Ohio, and other private and public organizations.

Sherman's research capability and authoritative market insight help WS&A recommend and implement smart, effective programs for our clients.

Kansas State University, C.W.Post College, Carnegie Mellon.

Lloyd J. Sargent

Partner, Whipple, Sargent & Associates
Art Direction, Design, Packaging, Production Direction

For 30 years, Lloyd has contributed to every facet of marketing design and communications. A graduate of the Vesper George School of Art, Mr. Sargent is widely respected for his clear communications style in advertising, print, display, publishing and consumer product packaging.

At Warren, Gorham & LaMont, Inc., Lloyd executed layout and design of banking, financial, law and real estate publications and coordinated all aspects of production. From 1979 through 1985, he served as art department supervisor at SGM & Company an industrial and consumer advertising agency.

Following his tenure with Federal Distillers, where he created package designs, collateral, point-of-purchase, display and sales support materials for new product roll-outs and retail promotion, Lloyd joined Whipple, Incorporated in 1989 and became a partner in WS&A in 1996.

Lloyd has created memorable and effective advertising and collateral for Gladu, Barnes & Jones, Lamello, Striebig, Ecin Industries, Separation Technologists and deHaart.

Paul J. Wilczynski

Associate, Krislyn Corporation Electronic Commerce, Internet Site Development, Network Consulting

Since 1983, Paul Wilczynski has provided information delivery networks and transfer solutions for desktop and mainframe computer systems. Responding to the needs of diverse businesses and organizations, Paul has pioneered the application of computer and communications technology to expand client capabilities in facsimile transmission, electronic mail, custom information networks and international telecommunications.

Specific contracts and client assignments have included program development for Dunk'n Donuts, Digital Equipment Corporation, Wang, and commercial applications for finance, management, retail, cost estimating and sales effectiveness.

An associate of Whipple, Sargent & Associates since 1988, Mr. Wilczynski and Krislyn have provided electronic commerce development for multi-national corporations and individuals, including MCI International, Lotus Development Corp. Kinder-Comp, Inc. and TradeRights Ltd. (UK).

Krislyn's "Strictly Business Sites" http//:www.krislyn.com/sites recently received national recognition as one of the most valuable business resources on the Internet.

Michael Branham

As president of Competitive Benchmarking Associates, Michael Branham has managed numerous market research projects for companies in the business-to-business, services, and industrial manufacturing sectors. Areas of expertise include competitive analysis, business intelligence, customer satisfaction & loyalty, market opportunity evaluations, and research for strategic & tactical planning.

His articles and quotations have appeared in respected publications including Marketing Tools, Journal of Management Education, Modern Reprographics, NAPL Management Leadership Newsletter, Athletic Business, DBA Houston, Quirk’s Marketing Research Review, Executive Report on Customer Retention, and Inc. Magazine. He is also the author of Competitive Advantage: The Handbook of Strategic Marketing and Management Systems for Imaging Businesses published by Marion Street Press. He holds a Master of Business Administration from the University of Houston and a Bachelor of Business Administration from Baylor University.

Michael Branham developed the Competitive Strength Inventory, a market research tool useful in competitive analysis, strategic planning, market opportunity analysis, and evaluation of acquisition candidates. His methodologies have been used in measuring the competitiveness of companies in a broad range of sectors including industrial manufacturing, business services, consumer products, financial services, and MRO supplies.

Thomas J. Clark

Consultant, STRATAGIA - Think Strategy
Advertising and Retail Sales Promotional Strategies

Tom Clark began his career on the client side, as vice president of marketing for a major New England supermarket chain. This experience engendered Tom with a special understanding of client needs and the realities of sales-driven businesses. For more than a decade, Tom has applied this insight to provide a competitive advantage to a broad range of regional and national clients.

In 1986, Tom established TJ Clark Advertising and Public Relations, a company recognized as the "hottest agency in New England" by Adweek. Focusing on research, planning, and results, he attracted a base of consumer, retail, business-to-business, and technology clients including Ocean Spray, Kraft/General Foods, Iconics Software, General Datacomm, and Uniroyal Chemical.

Merging his company with Cosmopulos Crowley & Daly/CKG in Boston in 1992, Tom served as president, attracting the Hynes Convention Center, Brigham's, Elan Yogurt, and Private Healthcare Systems, all drawn to CCD/CKG by Clark's results based approach.

In 1993, he joined Jack Wallwork and Bob Curry to form Wallwork, Curry & Clark. Tom was part of the hot new partnership attracting such accounts as Domain Home Furnishings, Neighborhood Health Plans and Pet Supply Depot in highly competitive reviews. In 1995, Tom began 4Marketing.

Mr. Clark has played a pivotal role working in concert with Whipple, Sargent & Associates, on the successful implementation of strategic planning assignments for Mercedes Benz of North America, Kraft General Foods, Boston Popcorn, and Mattress Discounters.

Tom is past president of several advertising organizations, and has been Chairman of Annual Catholic Charities Events.

He is a graduate of Boston College.

Kathy Flament

Consultant, Flament Associates Qualitative Research, Strategic Planning and Market Analysis

By virtue of her understanding of market research and professional experience in competitive, qualitative and focused research methodologies, Kathy Flament links Whipple's dry, numbers based statistical data to the real world of human motivations and consumer response. More important, Kathy's clear communications style helps clients quickly identify marketing opportunities, fine tune marketing efforts and unify the management team.

A Graduate of Barat College in Lake Forest, Illinois, Ms. Flament received her MBA from Northeastern University in International Marketing and Market Research. Kathy refined her research skills working with IMI Research, Decision Research, and COBA-M.I.D. before founding her own research organization in 1992.

A valuable asset for overseas marketers, Kathy is fluent in French and proficient in Spanish and German. From 1977 though 1982, Ms. Flament was a corporate trainer for the Cergy-Pontoise, France office of 3M Company and offers an unique insight on international marketing issues.

Since 1985 Kathy has managed over 100 international, national and regional marketing research projects, focus groups and competitive analysis models for many of the world's leading corporations, including training in market research at client sites. Her expertise spans light manufacturing, financial services, telecommunications, technology and consumer markets. Key assignments have included studies for OSRAM Sylvania, CitiBank, AT&T, Bell Canada, and Lotus Development Corp.

Bruce Alan Stockberger

Associate, SMA, Boca Raton, FL Food service, hospitality, merchandising and sales promotion

Bruce has devoted most of his working life to the development of marketing programs for the business community. Ten years ago he began working on the development of some of the nation's first fast food kiosk concepts for firms such as Dunk'n Donuts and Pizza Hut. These original programs, even after years of evolution, are still highly successful and play a major part in creating revenues for their parent companies.

Bruce's talents lie in creating total marketing plans for new or existing fast food concepts and introducing these concepts into high profile venues. As an associate member of the FCSl (Foodservice Consultants Society International), he has developed a national network of professional consultants to draw upon for additional insights and assistance in developing his successful fast food marketing concepts.

ln addition to establishing a consultant base second to none, he has also assembled some of the nation's finest architectural, engineering and design firms to assist ln meeting all state and local codes for the construction and re-modeling facets of his fast food concepts. Bruce has personally represented several of the finest specialty fast food design and manufacturing organizations in the country including Carts of Colorado, The Peckham Corporation and Custom Sales and Service. He currently handles strategic consulting in food and home meal replacement markets.

Kim George Pandapas

Consultant, Strategic planning, business & financial modeling
25 Rowell Ave. Beverly, MA 01915 Office (508) 524-8667 • Fax & Home (508) 927-6896

Kim provides an invaluable planning and business simulations capability to enable clients to manage operational growth and increase or accelerate return on investment. Unlike a market model, where statistical relationships can only represent a potential for sales. A business model will allow you to understand and take control of the interrelationships of every facet of your business, from accounting and finance to operations and marketing.

By combining both an external market model with an internal business model, a corporate decision maker achieves a powerful insight not only into future opportunities, but the costs and projected impact of a diverse range of business choices. Kim's automated business simulations allow you to test the outcome of multiple "what-if" situations and gauge the results against corporate goals and budgetary constraints.

Recent projects have included a costing/budgeting application for an incentives company, a survey data processing application for a consulting company, and an operations simulation/financial model for a fish farm. Additional projects have included feasibility analysis, strategic plans and business plans for clients across multiple industries.

Working in concert with WS&A, Kim Pandapas provides an essential profit component to the growth strategies of both venture companies and established organizations seeking to expand into new areas of business.

Kim holds an MBA from Boston University Graduate School of Management and serves on the MIT Enterprise Forum.

© Copyright



Top of Page