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Building a Powerful Marketing Partnership

Whipple, Sargent & Associates provides information and strategic consulting services for an international base of manufacturers, advertising professionals, corporations and marketers of services and branded products. A professional practice, WS&A's mission is to make your business more profitable and secure.

The value of this relationship is based on performance. Whether you have direct contact with WS&A or receive our services through a WS&A associate or third party agency, we add an objective and informed insight to your marketing program. Your business enjoys a more comprehensive and coordinated range of services than any full service advertising agency, research organization, marketing firm or public relations agency can provide. Our job is to do whatever is necessary to make you more successful.

This means we will help you develop the most effective program to maximize profits and minimize costs. We will eliminate waste and mistargeting from your marketing efforts and focus your message on increasing your sales and market share - you grow and become more profitable.

Get on track for growth and profits.

Real growth in your market comes not from the customers you already have, but from those who you don't have. For example, if your business has a 1% market share, 1% of your potential customers have good reasons to do business with you and 99% believe they have equally good reasons not to. We apply research to help you reach that 99% and add new customers to increase your market share.

By understanding both the dynamics of your present customers as well as those who are not (but may become) your customers, we create opportunities for real growth. This allows you to concentrate your operation on keeping your present customers satisfied, prospecting new customers and retaining new business for both short and long-term growth.

To fulfill its mission, WS&A integrates a comprehensive market research capability to immediately deliver the information you need to make effective business decisions. You get answers fast, in clear, concise reports which directly address the issues of greatest concern for your marketing program.

WS&A continuously tracks more than seventy key client markets and maintains internal databases to compare and contrast our client's progress against competitors and the market as a whole. For several industries, including consumer banking, consumer dining and food purchase patterns, electronics packaging and woodworking, the WS&A database is the authoritative source for information on key market trends.

Every WS&A strategic consultant and associate is supported by a full range of market analysis, forecasting and tracking services. This keeps them on top of market trends to give you valuable insight. You will have the power to instantly mobilize WS&A's resources to address virtually any marketing problem or take advantage of a market opportunity. This forms the basis of a powerful marketing partnership so you can plan the future of your business with absolute confidence and achieve maximum profitability.

Understanding Your Market

The strength of your venture is built upon understanding your industry and the needs of your customers. Businesses who lose this focus, to pursue transitory phenomenon or untested markets, risk weakening their market position. This is a dilemma faced by every growth oriented company: How to grow and expand without risking your bottom line.

WS&A eliminates this risk. As your strategic counselor, we not only research and build a model of your market to anticipate shifts and track opportunities, but we help you achieve growth while maintaining a focus on the bottom line. We provide testing, analysis and forecasting.

For more than a quarter of a century, Sherman Whipple, the founding partner of Whipple, Sargent & Associates, has successfully applied econometric forecasting and dynamic market analysis to give clients a competitive advantage and insight into the future direction of their markets. Published findings on economic trends, generated using his models, have earned him a national reputation.

The most important findings, however, are never published. These are the confidential findings which we provide to our clients to help them avoid market pitfalls and capitalize on emerging market trends.

As a WS&A client you will become even more competitive and profitable by acquiring a greater understanding and control over the forces within the market. Using natural market dynamics, WS&A empowers you to achieve market dominance.

Reaching Your Target Market

The best relationships are based upon mutual understanding. While it is important for you to understand the market, it is equally important that the market understands you.

Unlike academic research or strategic planning organizations where the service ends with a collection of tables and reports, WS&A is a full service provider. We stay with our clients through the execution of every strategy.

With a clear market determination and analysis, the development of an action plan becomes a relatively straight-forward task. More important, the process empowers the marketer to focus management, sales, manufacturing, distribution and finance on a common goal. The "I think: You Think" is removed from the decision process.

Now WS&A's role shifts from researcher to communicator. We help you invest the maximum amount of your marketing budget in your market, where it will do the most good, rather than on some graphic designer's drawing board.

For every assignment Whipple, Sargent & Associates provides an unique and valuable service in a timely and professional manner.

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