market research -- research consulting -- business intelligence -- strategic planning
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Whipple, Sargent & Associates provides strategic and business intelligence services for all functions relating to the fields of marketing, market research, strategic planning, advertising and marketing communications. Specific offerings service include, but are not limited to, the following:
Market Research
WS&A provides a full range of market intelligence including universe analysis, market benchmarking, primary market surveys, market definition and identification, market attribute and formative criteria, and market competitive analysis
Survey Design
Whether you are a research company or an in-house research department, WS&A will help you maximize response and relevance of any survey research project and avoid sampling and design error.
The Research Response Check This is the survey instrument for which WS&A has a global reputation.
Multi-disciplinary Research Curriculum Development
Discover the benfits of integrating your market data with marketing, customer and sales insight in a comprehensive curriculum.
Market Opportunities Analysis
What will your customers want next? Take uncontested ground and pre-position to take advantage of emerging market trends, today.
Sales/Market Forecasting
WS&A's volumetric conversion/exchange model allows you to assess the real world impact of your marketing strategy, and target your marketing decisions for maximum impact.
Strategic Planning Support
Eliminate risk and maximize your potential for success and return on investment.
Media Research, Planning and Buying
Get the most out of your advertising dollar with WS&A's complete, fee based media services, including P&E analysis, TURF analysis, CPM optimization, scheduling, rate negotiation and placement.
New Product/Concept Development
Discover how WS&A's strategic services can help you target your new concept or product roll-out for success. Complete scenario development, testing and consultation.
Creative Development and Execution
WS&A offers communications support to turn research findings and competitive opportunities into powerful communications tools.