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WS&A's Research Response Check
For nearly a century, bank checks have been used as a means to secure transactions and collect data for various forms of research and user/consumer offerings. The advantages of this method are that the participant receives payment immediately. The check is more convenient and, in most cases, more cost effective than any other means of documented response.
For the past 25 years, Sherman Whipple, the senior partner of Whipple, Sargent &Associates, has taken the check method to an entirely new level of effectiveness and expanded its range of applications, primarily in the market research field, but also in the areas of rebate/incentives, recruitment and list qualification. The Whipple approach is called the Research Response Check (RRC).
WS&A's RRC method goes beyond the incentive and addresses every aspect of the design of the data collection instrument and procedures to maximize response to levels unattainable in any other survey method, at comparable or lower costs per completion. In addition to having produced in excess of 500 survey instruments using this method, Whipple has trained and consulted with more than 60 researchers and organizations in applying the method themselves. These companies are then capable of achieving the same results on their own. In essence it becomes a technology transfer. Most check incentive surveys conducted, today, have roots in a Whipple study.
Following are some samples of RRC applications developed by WS&A:
Sample single check RRC for on-line research recruitment Using the RRC as a recruitment/screener on-line research companies are now able to offer real world projectablity in their results. This format has proven effective for on-site surveys, panels and focus research.
total response has been 80 to 90% in B to B research using trade journal active subscriber lists
agreement/e-mail harvesting has ranged from 30% to 60% varying by market.
participation from qualified pools has approched 99%
Results to date
Sample 8 page 2 check RRC for market research This design yields market factor and formative criteria data for competitive market benchmarking.
Sample RRC for market benchmark research This is the classic application of WS&A's RRC. The design yields highly projectable data and allows a broad range of survey formats and graphics.