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Following are reports and files in PDF formats for download. You may copy and distribute these materials provided proper credit is given to the authors.
Advertising and Marketing
Measuring the Impact of Advertising and Promotion
A 16 page introduction on using the experimental method to measure and track advertising and promotional effectiveness to produce a direct relationship to sales (January 4, 1999) This file is in Adobe Acrobat PDF format.
Making Your Garden Grow
The theory behind the development of an advertising campaign
Media Penetration and Effectiveness for Capital Equipment
Release date: March 10, 1998
An aggregate summary of findings from six market surveys demonstrating the role of information sources on the ultimate buyer/specifyer of capital machinery for advanced processes.
Organizational Decision Making
Information Opportunities
A 10 page outline on the essential steps to integrate market research into organizational decision making. This file is in Adobe Acrobat PDF format.
Market Research Techniques
Market Research Guidelines
A 21 page guide to developing your own market research curriculum.
An Introduction to Dynamic Modeling
Includes case histories on applications of this technique to solve marketing problems
Sample Information Opportunities Analysis
Unlike the majority of WS&A's reports, which are confidential, this 24 page report in Adobe Acrobat PDF format was prepared for the Commonwealth of Massachusetts and is in the public domain. It contains a brief introduction to research disciplines and illustrates how the varying disciplines and methodologies may be applied to management information requirements
Sample Check Response Questionnaire
High response survey instrument for Market Research and P&E testing
Banking and Finance
The Negative Equity Timeline
16 year track of the incidence of US domestic household negative net worth
Text of March 1992 Speech on NEBBie Phenomenon
1992 NEBBie Summary Report for Senate Banking Committee
1995 NEBBie Update Report for Sentate Banking Committee
Reports
Market Dynamics and the Commercial Center
An Historical Perspective on Main Street USA
Home Meal Replacement Indirect Market
An overview of the formative criteria for businesses serving the Home Meal Replacement (HMR) Market
10/27/99 The Electronic Briefcase
A 15 page preliminary report on a Remote User Interface device using wireless technology to create a personal portable network. This report has been revised from the original confidential report published in October of 1998.
Business Application Control Criteria
Release date: December 1, 1997
A summary of current market formative criteria for computers and applications
in corporate, institutional and organizational environments served both by LAN's and WAN's.
WhippleJigs
When our senior partner is not crunching numbers or out trying to save the world, you can usually find him, down in his woodshop at his home in Plymouth, covered in sawdust. Here are some of the jigs and inventions he has made to make woodworking safer and easier.
Scoring Sled for Circular Saw This file is in Adobe Acrobat PDF format. To be viewed you need to have the Acrobat Reader installed on your system.
Dead Rabbit Pull Stick Every shop should have one or two of these for greater safety when using a table saw.
This file is in Adobe Acrobat PDF format. To be viewed you need to have the Acrobat Reader installed on your system.
Sled for cutting slats, laths and moldings This file is in Adobe Acrobat PDF format. To be viewed you need to have the Acrobat Reader installed on your system.
Tenoning Jig for Table Saw This file is in Adobe Acrobat PDF format. To be viewed you need to have the Acrobat Reader installed on your system.
Shooting Board Drawing for Mitre Corners
Improved Tapered Leg Jig for Table Saw This file is in Adobe Acrobat PDF format. To be viewed you need to have the Acrobat Reader installed on your system.
Adobe Acrobat Reader
Link to the Adobe.com to download your free copy of the Acrobat Reader